
👋 I’m Hamish, a recruitment automation consultant.I help busy small and medium-sized recruitment agencies make the most of their investment in Bullhorn Automation.
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Recruitment and marketing automation tips
to help your team make more placements & improve processes.
Automation that (actually) works.
Let's face it.You're paying for a recruitment automation tool you don't fully use.Most agencies tell me the same thing:- "We don't know what we don't know"
- "We don't have time to figure this out"
- "We're barely using what we're paying for"
- "The person who knew how it worked is gone"Sound familiar?I spent 6 years using Bullhorn Automation.
Got really good at making it actually useful.
Now I help other agencies do the same.I build high-ROI automations that help you:- Make more placements from your existing database
- Focus consultants on revenue-generating activities
- Get actual value from your CRM investmentHow?- Audit your setup and create your strategy
- Configure your system for automation
- Train and upskill your teamWith this approach, I've helped agencies:- Find 31 warm client leads overnight
- Surface $320k in missed placement revenue
- Get consultants to use their CRM before LinkedIn or expensive job boardsBecause your tech should work as hard as your consultants do.3 ways we can work together:- Coaching (build your automation confidence)
- Training (get your team using Bullhorn properly)
- Consulting (help you build and implement automation)If your CRM feels like it's working against you, let's fix that.

“Hamish possesses extensive knowledge of Bullhorn and Automation, coupled with a deep understanding of the recruitment process. I appreciated Hamish's out-of-the-box thinking in building solutions that positively impacted across various business functions, while allowing the ability to scale.”
- Amy Whiting, Business Systems Analyst

“Hamish has been an industry leader in Automation for a number of years, he has always been an early adopter of new features. He has a unique perspective as long time user of Automation he can give you invaluable advice to save hours and dollars that you probably didn’t even consider before. His library of guides and tips has come from many successes but also trial and error, saving you from going through adoption pains and bringing tangible ROI over the short and long term.”
- Hugh Catterall, Global Account Director, Bullhorn

“I had the pleasure of working with Hamish during a critical period of operational change at Prime Recruitment... From day one, Hamish brought not only technical expertise but a clear understanding of the fast-paced nature of recruitment. What impressed me most was his ability to bridge strategy with practical execution. He didn’t just set up systems, he made sure they worked for our people, in real time, in the way we actually operate... Hamish is thoughtful, responsive and an absolute professional. He challenged my thinking in the right ways and always delivered with clarity and care.”
- Kylie Jasinski, Director & Senior Recruitment Consultant, Prime Recruitment

“Hamish brings a unique blend of technical wizardry and strategic vision to process automation in our ecosystem…. Not only has Hamish delivered exceptional results, but he has also infused the team with enthusiasm for innovation. Hamish genuinely cares about ensuring that every team member feels empowered and supported throughout the automation journey.”
- Krutika Spencer, CFO, Kingfisher Recruitment

“I've had the pleasure of working with Hamish for many years in Staffing Automation and AI. He is extremely capable and adapt at utilizing the tools available to drive quality results. Extremely curious, creative, and with a strong capacity to stay organized - a combination that has been invaluable in leading improvement. I've worked with 1500+ clients during my Automation and AI career and Hamish stands out as one of the best, I would recommend him highly for anything Staffing & Recruiting that relates to Automation, AI, marketing, process improvement, or recruitment.”
- Billy Davis, Staffing Automation Expert

"I've had the absolute pleasure of working alongside Hamish in the marketing team, and I can't speak highly enough of him. He is not only an incredibly talented marketer, but also such a joy to work with. Hamish consistently brought fresh, creative ideas to the table—ideas that not only pushed our projects to the next level but also inspired the whole team to think bigger. His positive energy, collaborative spirit, and strategic thinking made every project more enjoyable and impactful. Any team would be lucky to have him!"
- Georgia Church, Marketing Specialist
Real business results.
This Melbourne-based recruitment agency went from 95% incomplete candidate data to 4x better profiles without extra work.
This property & construction recruiter went from chasing LinkedIn leads to finding 31 warm prospects without making a single cold call.
This medical recruitment team wasn't
using Bullhorn confidently. Weekly training had consultants actually using it properly by week 2.
These recruitment agencies didn't realise their Bullhorn was broken. An audit revealed the extent of the problem and made a clear plan.
Working with me.
You don't need a full-time employee or expensive agencies to make automation work.You need a partner by your side to:- Understand your setup
- Create your strategy
- Embed with your team
- Provide consistent supportI bring 5+ years of recruitment automation, process improvement, and copywriting experience to benefit your company.Plus, I've worked across the Bullhorn suite:
- ATS/CRM
- Automation
- Messaging
- Onboarding
- Talent PlatformHere's how we can work together:🚀 Customised training tailored to your Bullhorn setup
🤖 Automation development and management
đź’° Enhanced automation ROI
🔍 System and process evaluations
đź“§ Compelling automated email marketing campaigns
đź’ˇ Practical insights from a seasoned user
👥 Team upskilling supportWhether you need:- weekly check-ins
- strategy or training workshops
- dedicated support to implement automationConsistency is the best approach to automation.I want you to succeed, so I'm available for extended support so you can get it right.We'll find a partnership that fits your needs and budget.Let’s connect and find what works for you.
FLEXIBLE & AFFORDABLE
Coaching
1hr fornightly coaching
Support between sessions
Private Whatsapp/Slack channel
Additional resources
TAILORED SOLUTIONS
Training
Targeted Bullhorn training
Sales email copywriting
Strategy workshops
Specific projects
DEDICATED SUPPORT
Consulting
Ongoing half or full-day engagements
to implement your high-ROI automation strategy:Audit your data
Create your strategy
Build & test automation
Upskill your team
Contact Me
Case Study: Candidate Prescreen Automation
I ran the impact numbers on a candidate screening automation I built for a Melbourne-based recruiter.Here's what I found:When we compared candidates added to Bullhorn 60 days before vs 60 days after turning on the survey:- 4x increase in employment preferences (10% → 38%)
- 6x increase in salary data (5% → 32%)
- 2.5x increase in complete records (8% → 20%)Before we worked together, 95% of their candidate database was missing critical information.- No employment preferences
- No salary expectations
- No location dataThis meant:- CRM searches returned incomplete results
- Candidates had generic categorisation
- Consultants didn't trust the CRM data
- AI-matching missed obvious fits
- Top talent got overlookedWhat needed to change?Better data without more work for consultants.So, we designed a prescreen survey for new applicants.Instead of consultants chasing information via phone and email, candidates updated their own data:- Right to work status and visa details
- Location (state, suburb, postcode)
- Role types they're targeting
- Current and desired salary
- Notice periodThe survey takes 3 minutes to complete.48.3% of candidates fill it out without any follow-up.^ strong messaging helps with thisBut here's what really changed:- Consultants start every prescreen with context
- They know candidate preferences and expectations
- CRM searches now provide better-qualified matches
- Candidates who complete the survey are more engagedThe result?More meaningful conversations.
Better candidate relationships.
Faster placements.Consultants have the data they need, when they need it.Their founder said it felt like things were more up-to-date.I ran the numbers to make sure.They were right.✌️P.S. If you want to fix your CRM data without adding work for your team, this is the kind of automation I build. Contact me and I’ll show you how it could work for your business.
Case Study: Business Developement Automation
I helped a property & construction recruiter find 31 warm client leads hidden in their CRM.Without making a single cold call.Here's where they were at:- Chasing new leads on LinkedIn every day
- Working with inefficient spreadsheets
- Revenue felt stuckThey were so busy hunting for new business, they forgot about the clients who'd already worked with them.Classic.So we built "lapsed and at risk" automations in Bullhorn.Nothing fancy:- Defined what each category meant for their business
- Set up email alerts when clients hit those triggers
- Created a tearsheet consultants check during BD time
- Automation to remove them when calls was madeNo more scattered notifications.No more forgotten follow-ups.Just a clean list of warm leads ready to call.Day one: 31 clients flagged.31 conversations they wouldn't have had otherwise.My client was excited to share the news on our call:"I had a notification the other day and I was straight on the phone. It's really good."The CRM was working FOR them.Here's what changed:- BD became more targeted and purposeful
- No more working off outdated spreadsheets
- The CRM started surfacing opportunities automaticallyThey went from hunting cold leads on LinkedIn to calling clients who already knew and trusted them.Your next placement is sitting in your database right now.You just can't see them.✌️P.S. If you want your CRM to find hidden leads automatically, drop me a message. Let's make your tech work as hard as your consultants do.
Case Study: Bullhorn Training
I ran weekly Bullhorn training for a medical recruitment agency that wanted their consultants to use the CRM more effectively.Full disclosure: I know nothing about medical recruitment.But I do know how to make Bullhorn work for recruiters.They weren’t new to Bullhorn.But their consultants weren’t using it confidently.They came to me with questions like:- "What's the best way to use tearsheets?"
- "How do we know which jobs have no submissions?"
- “How should we be sending CVs when there's no job?”
- "Can I see which clients we haven’t spoken to recently?"^ btw i love getting questions like this, it means i'm working with a team that's curious about how their database works and wants to learn best practicesWe started a series of weekly 1hr training sessions focused on using Bullhorn better, not just using it more.Each session focused on practical workflows:- Advanced search and boolean training
- Spotting dead jobs and re-engaging clients
- How to use tearsheets for smarter followups
- How to track CVs, calls, and emails for reportingBy week 2, usage across the team had already shifted:- Consultants were setting up saved searches
- New tasks were being created and followed up
- Team leaders were curious about tracking KPIsNone of this was complex.We just focused on the parts of Bullhorn that make a difference to recruiter productivity and lead to revenue.The stuff that's easy to ignore when you're busy.But makes a difference when you pay attention.✌️P.S. This kind of training is perfect if:- You already have Bullhorn but know it’s underused
- You're on a budget but need support + best practices
- You want to help consultants adopt better habitsI tailor everything to your unique setup.Contact me if you want to run something like it for your team.
Case Study: Bullhorn and Automation Audit
Every time I audit a client's Bullhorn, here's what I find:- open jobs that are 2+ years old
- engaged clients with no recent notes
- bad survey links that lead to nowhere
- automation spamming candidates daily
- multiple record fields that nobody uses
- website visitor data completely ignored
- ToB logged in Sharepoint but not in Bullhorn
- 100's of contacts with literally zero notes ever
- duplicate candidate and client records everywhere
- 95% of candidates missing basic info like work types
- automation that are broken or aren't working properly
- 100's of "new leads" that are more than 6 months old
- records with generic categories that aren't searchable
- temp candidates with expired licenses and credentials
- candidates finished roles and haven't been redeployed
- active candidates who haven't been contacted in years
- using ChatGPT when Bullhorn AI Assistant is right thereThankfully, this wasn't all at one agency!But when you:- Don't have a CRM or automation strategy
- Haven't configured your database for success
- Aren't training your team how to use these toolsThings get messy fast.Bad data and poor habits develop quickly.Before completing audits or running Bullhorn training for consultants and leadership, these teams didn't realise the extent of the problem.Some leaders were shocked.
Some (most) weren't surprised.
They knew their CRM hadn't been a priority.Now they all had a clear plan to tackle it.With expert guidance along the way.The first step?Awareness.Know what's going on in your system.p.s. Some teams will spend months figuring this stuff out themselves. If you don't know where to start, send me a message and I'll share what's working for other agencies.